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“EU churn rose 2.1 points after the July price change.”
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lanternfish / ask
2 sources
Question
Why did churn rise in the EU in Q3?
Answer
EU churn rose 2.1 points in Q3, almost all of it after the July price change.¹ Three accounts named the new five-seat minimum as the reason they left.²
Sources
1
Q3 retention review.pdf
Sep 30
“EU churn rose 2.1 points after the July price change.”
2
#cs-eu thread
Sep 14
“Three accounts named the new five-seat minimum.”
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Why did churn rise in the EU in Q3?
EU churn rose from 1.3% to 3.4% in Q3, mostly among mid-market teams that renewed after the July price change. Support threads keep naming the new five-seat minimum, and several accounts asked to move to monthly billing before renewal.
- Q3 retention review.pdf“EU churn rose 2.1 points after the July price change.”
- #cs-eu thread, Sep 14“Three accounts named the new five-seat minimum.”
- ZD-4821“Customer asked to move to monthly billing before renewal.”
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